overview
conceptual key visual
personal project
used tool
adobe illustrator
adobe photoshop
Designed the main key visual for a fictional cultural program and established an integrated brand identity by applying a consistent visual language across various media, including posters, leaflets, and stickers.
color palette
Cotton Candy
CMYK
RGB
HEX
HSL
0, 60, 11, 0
247, 134, 166
F786A6
341, 46%, 96%
Matcha latte
CMYK
RGB
HEX
HSL
24, 0, 63, 0
199, 223, 130
c7df82
74, 41%, 87%
COCONUT MILK
CMYK
RGB
HEX
HSL
3, 2, 2, 0
244, 244, 244
F4F4F4
341, 0%, 95%
typefaces
